Media training for researchers

Short description

This media training will provide an introduction to media and communication research (part 1, theoretical) and practical insights into how to position oneself as an academic in the media (part 2, practical). 

Target group

This training is geared towards PhD and post-doctoral researchers.



Through this training, participants will understand the structure and challenges of today’s modern media landscape from a scholarly as well as practical perspective. The training seeks to enable young PhD researchers to make their research more visible to the general public and in debate, as well as to navigate today’s modern media landscape successfully.



1) Challenges of journalism today, media and digital transformation (the development of fake news, fact checking, the relationship between media and society, functions of media)

2) Journalism 101: Looking inside the “black box”; journalism genres: News, commentary, reports, documentations, interviews

3) Working on your practical skills: How do I get the media’s attention, how do I frame my research? (Sound bits, interviews and in-depth briefings will be practiced)

4) Media systems: Which media systems do we know, how do they differ, how do I operate within them? (Liberal media systems, corporate media systems, polarised media systems)



  • Prof. Dr. Andrea Römmele is Dean of Executive Education and Professor of Communication in Politics and Civil Society at the Hertie School. Her research interests are comparative political communications, political parties and public affairs. She was Fulbright Distinguished Chair in Modern German Studies at the University of California, Santa Barbara in 2012/13 and has been a visiting fellow at the Johns Hopkins University in Washington DC and the Australian National University in Canberra. She is co-founder and Editor-in-Chief of the Journal for Political Consulting and Policy Advice and also works as a consultant on political and corporate campaigns. She obtained her master's degree from the San Francisco University within a Cross-Registration Programme with the University of California at Berkeley, a PhD from Heidelberg University and a habilitation from the Freie Universität Berlin.

  • Dr. Peter Frey, born 1957 in Bingen, is a German journalist and publicist. In 1986 he received a doctor’s degree for research on “Spain and Europa: Spanish Intellectuals and European Integration". From 2010 to 2022, he served as Editor-in-Chief of Germany's most successful TV station ZDF (Zweites Deutsches Fernsehen). He is a well know face on German television. During his career, he interviewed chancellors Schröder, Merkel and Scholz and commented on domestic and foreign politics in Germany's most successful news format “Heute Journal”. He anchored programs like “Morgenmagazin”, “Auslandsjournal”, “Berlin Direct”, the interview-format “Was Nun?” and presented dozens of TV specials such as burials of popes and kings. Retiring in September 2022, he was the longest serving editor-in-chief in ZDF’s history.